liubaiheng
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- Master Tutor
- Gender:Male
- Name (English):Liu Baiheng
- Name (Pinyin):liubaiheng
- E-Mail:003715@nuist.edu.cn
- School/Department:艺术学院
- Education Level:With Certificate of Graduation for Doctorate Study
- Business Address:逸夫楼S507
- Contact Information:b.h.liu@nuist.edu.cn
- Degree:艺术学博士学位
- Status:在岗
- Academic Titles:专任教师
- Alma Mater:北京师范大学
- Teacher College:School of Arts
- Discipline:
Other Specialties in Art and Design

- PostalAddress:逸夫楼
- Telephone:18351879587
- Email:b.h.liu@nuist.edu.cn
- Paper Publications
Storyliving in Immersive VR Theater: Transmedia Strategies for Oriental Aesthetics and Chinese Intangible Cultural Heritage
Date:2025-05-25 Hits:
- First AuthorBaiheng Liu
- All the AuthorsZhinuo Rao
- All the AuthorsXin Sun
- DOI Number:10.26855/jhass.2025.03.038
- Affiliation of Author(s):Nanjing University of Information Science and Technology
- Journal:Journal of Humanities, Arts and Social Science
- Key Words:Immersive VR theatre; Oriental aesthetics; Intangible cultural heritage; Transmedia storytelling; Cultural IP innovation
- Abstract:This study investigates transmedia narrative strategies for integrating Eastern aesthetic principles and Chinese Intangible Cultural Heritage (ICH) into immersive VR theatre productions. Through comparative analysis of three commercially successful case studies—Love Between Fairy and Devil, Luoyang, and Strange Tales of Tang Dynasty II—the research identifies methodological frameworks addressing persistent challenges in cultural fidelity, technological innovation, and sustainable IP development. Theoretically anchored in Oriental Aesthetics (e.g., liúbái [negative space], tiānrén héyī [harmony between humankind and nature]), UNESCO’s ICH safeguarding protocols, and Jenkins’ transmedia storytelling paradigms, the study employs a hybrid methodology combining content analysis with dimensional deconstruction of narrative architectures, technological implementations, and audience engagement mechanisms. Through the construction of the Narrative Integration, Technological Synergy, and Transmedia Sustainability triaxial analytical framework, this study provides methodological solutions and operational paradigms for Immersive VR Theatres centered on presenting cinematic works of Oriental aesthetics, along with their transmedia storytelling and developmental dimensions.
- All the Authors:Zhinuo Rao,Xin Sun
- First Author:Baiheng Liu
- Indexed by:Journal paper
- Discipline:Art
- Document Type:J
- Volume:9
- Issue:3
- Page Number:660-669
- Number of Words:8000
- Translation or Not:no
- Date of Publication:2025-04-21
- Included Journals:CPCI-S
- Publication links:https://www.hillpublisher.com/ArticleDetails/4688#fu