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Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation

  • Date:2020-12-15
  • Hits:
  • Journal: 

    Electronic Commerce Research and Applications
  • First Author: 

    Wang J, Wang L, Wang M
  • Indexed by: 

    Journal paper
  • Discipline: 

    Management Science
  • Document Type: 

    J
  • Volume: 

    28
  • Page Number: 

    54-62
  • Translation or Not: 

    no
  • Date of Publication: 

    2018-04-07
  • Included Journals: 

    SSCI
  • Publication links: 

    https://www.sciencedirect.com/science/article/abs/pii/S1567422318300140